I caught up with the inspiring Katie Fox – Makeup Artist and founder of Little Pink Fox.



As a woman working in the creative industry, I am absolutely blessed to collaborate, learn from, and cross paths with fellow women in business each and every day. These relationships are ones which I greatly value – and ultimately, they drive my own passion around celebrating strong and innovative women.

I could go on and on all day about the incredible female founders who have stepped into my life, and for this reason I am thrilled to be able to introduce my readers to the passionate and enormously warm-hearted Katie Fox.

Katie and I caught up to chat about women in business, her path to self-growth and mental health advocacy in a regional community. Brace yourselves to be inspired!

Katie, can you please tell us a little bit about the vision behind your business Little Pink Fox? 

So basically, it was originally started as an add on to my makeup business to help brides with gifts for their bridesmaids.

I was like, it will be easy… I’ll put together a gift box of their favourite things and it will be so simple for the brides! Then I started seeing how much everyone was loving it, and realised I was also spreading the love and happiness, and making people feel special. So, I started on adding more products.

What drew you to working in the beauty industry?

As a teenager I loved playing with makeup. I never felt like a pretty person, so it helped for me to experiment and transform myself with makeup. I then had such a passion for it, and realised I loved making people feel beautiful on the outside, as well as the inside.

When you feel beautiful on the outside, it creates so much joy. I love being able to do that for people. Being able to bring out the natural beauty of each lovely person. Each person has their own unique and amazing features, and I love highlighting these.

What is your favourite product to date from the Little Pink Fox gift collection?

The body whips. I use it twice a day, so it would have to be this!

Note taken! *Pauses to add Little Pink Fox Body Whip to cart*

What would a typical workday look like for you? 

1. Check emails for Little Pink Fox and Katie Fox Makeup Artist
2. Check all my social platforms and respond
3. Make products
4. Chase up orders with retailers
5. Work makeup appointments around everything else!

We love your approach to mental health and your passion for lifting people up! What helps you to maintain your bright spark when you are on the job and dealing with people from day to day?

I am always taking care of myself physically, diet-wise, and being careful with who I spend my time with and who my tribe are. I make sure I spend time with positive and uplifting people. Watching and listening to the right things to keep me in the right state of mind. I’m a glass half full type of person. I love quotes and positive stories, as well as listening to people’s testimonials through self-growth (anything inspirational). I’m mindful of what I’m feeding myself, whether it be mentally or physically.

Are you able to tell us about local organisation Life Boat SE and the initiative you have developed to support them?

Life Boat SE is a community based group for locals with lived mental health experience, past or current. We are on a committee and share our journeys with mental health in a group setting to help support others.

We meet once a month and invite anyone to come along. We can help point people in the right direction to get assistance for their own mental health. We also offer mindfulness and positive stories to help create a community and safe place for people, where they can find support and connection.

I would have loved when I was growing up to see someone going through their own experience with mental health – but running a successful business. That’s what I want to be for other people.

5% of all profits from Little Pink Fox I donate directly back into this cause.

I imagine you have had so many proud moments throughout your career as a business owner, but if you had to pick one – what is your highlight?

1.How accepted we were at the trade fair in 2019 and 2.Going to America through eNVIsion with Flinders University.

I’m proud that I have created this from nothing, and all of the learning opportunities I’ve been given, through product development etc. And that I’ve stuck it out and kept going even when it’s been tricky or there have been roadblocks.  

I’m so grateful for my family’s support, and appreciative of all the amazing relationships that I’ve built with other women in business. The connections that I’ve made have been incredible.

What message would you give to women who are starting out or finding their feet in the business world?

To celebrate every micro-step (the small wins). Don’t be hanging out for the pot of gold, because every step helps you get to the bigger goal. Just to roll with it, acknowledge your failures and take them in your stride.

Make sure you really connect with other business owners and don’t look at people as competition. Share information and learn within the community freely; this is how we all grow – through sharing resources.

Be open to pivoting and continuing to test the market. See what people are responding to, it might be not what you originally thought.

Do something that you are passionate about, it can’t be money driven. You have to love it.

Be kind to yourself, it’s full on – but so so fun!

Let’s talk 2021, what’s on your bucket list for this year? 

I’d love to get into a few stores in Adelaide, and around the country. I have a few big personal things happening, so they are my focus but growing the retail side will be the focus outside of that.