Colour theory

When going through a branding process, you’re asked A LOT of questions. Why? Because I want to make sure that I know EXACTLY what you’re wanting your brand to say, how you want it to feel and WHO your brand is.

One of my favourite parts of the branding process is working on the colour scheme. The poor ol’ colour scheme can be a little bit overlooked, but it will help you so much in the many years working with/on and in your brand. It will help keep things consistent, recognised, and of course, gorgeous! Just think, so many brands are known for their colour palette alone, think Tiffany (blue), Cadbury (purple) and even Coca-Cola (red).

There is a little bit more thought than “this is a pretty colour” when I work on your brands colour scheme. Did you know that there is a WHOLE science around colour theory? Why? Because different colours evoke different emotions and responses from people. I’ve listed a few dot-points below of what some colours evoke (note you can have different shades of these colours, obviously, but these are the generic few);

Pink – compassion, gentleness, intimate, nurturing
Red – ambition, strength, attention, energetic
Yellow – creativity, happy, optimistic, extrovert
Orange – creative, secure, passionate, curious
Blue – patience, tranquility, intelligent, trustworthy
Purple – luxury, ambition, visionary, truthful
White – clean, fresh, good, pure, sophisticated
Black – elegance, formal, glamorous, secure, serious
Green – fresh, balance, giving, abundant

Isn’t it amazing! What colours are you drawn to most? Let me know below 👇

Logo vs Brand

I often get asked the question, “what is the difference between a brand and a logo?”.

I offer various services, depending on what you are needing as a business. I LOVE helping developing branding for businesses, but I also love helping clients give their logos a refresh. I’ll explain more below. 👇👇

WHAT IS A LOGO?
Your logo is your visual shortcut of your brand. It’s a visual mark that should showcase the essence of your brand. It will be the main touchpoint of your business to your clients, such as your website, print collateral, ads, uniforms, etc. It’s important to have a well designed logo as it should create consistency throughout your business, it helps your business to be easily identified in a sea of competitors, it fosters professionalism and should create an emotional connection with your target audience.

WHAT IS A BRAND?
Your brand is everything about your business, your brand identity (name, tone of voice, visual identity and your logo), your business statement, your advertising and communication methods and strategies, your website, your product and packaging design, pricing and more. It should clarify what your business is, and what it isn’t.

Basically, if you don’t know your business well, your logo will not full-fill the purpose it should. I know, it’s blunt, but it’s important that if you are going to the effort of starting a professional business, you should invest in creating a brand that stands for what your business stands for.

If you’re interested in learning more, or if you think that your business has a few gaps in its branding identity, send me a message. I’ll happily do a branding audit for your business, even mention this post for a discount on the audit x