Let’s talk about the “Customer Database”.

Holy moly, what a few weeks it has been in the media world! Like the rest of Australia, you may have found yourself engrossed in current conversations centred around the shocking “Facebook News Ban”. This situation has highlighted the ability that social media platforms like Facebook have, to restrict users from their service with simply a swift flick of the switch.

Whether it was a right or wrong move from our friends at Facebook, it seems we all have our two cents to add to the conversation. But for me this whole experience has really cemented the fact that as business owners we cannot solely rely on social media platforms like Facebook as a means of connecting with our customers.

Keeping this in mind, I thought it would be the perfect time to have a chat about how we can reach our customers in a variety of (digital) ways…

–        If digital newsletter platforms like Campaign Monitor and Mailchimp ring a bell to
         you, then you will know that both offer an effective way to connect with customers –
         at the click of a button. These All-In-One integrated marketing platforms assist small
         businesses in managing and talking to clients, customers and other interested
         parties!

–        Developing a Website for your business (with the help of online services like
         Squarespace, WordPress and Shopify) is another measure that can be taken to direct
         customers to a central source of information which promotes your brand. These
         sites also offer integrated email marketing features so that users can promote their
         product, service or event via electronic mail.

The beauty of this mixture of mediums is that they can all be used to store customer details and will double as a trustworthy “Customer Database”. If this term is new to you and you’re wondering what a Customer Database is, then let’s take a moment so that I can explain – and give the CD the 60 seconds of recognition it seriously deserves! (Can you tell I’m a big fan?)

By definition: *the customer database is – a contact list – on the internet – storing valuable info about your customers – and allowing for interaction with said customers via methods like email*

Why do you need a customer database…? I never thought you’d ask! While your Customer Database will provide a secure foundation for customer details and will allow you to reach out to your followers with ease, this information is valuable for driving sales or tailoring product catalogs and other marketing material to your list of followers. These steps are all vital in helping your business to grow!

Here are a few simple ways to add customer details to your business address book…

–        Through Surveys and competitions
–        With a Call To Action box via your website (share this link across all of your
         social platforms)
–        At point of sale whether it be in store or online (or during trade shows)
–        In person – while networking at events

If you know me well, you will know how much I value any opportunity to bring an educational element to my creative business! I love delving into new topics with my followers and lifting the lid on my own industry tips and tricks… If you’re interested in learning more from me then you can find the Jessica Elise sign up box at the very bottom of this page!

January never counts, right? Hey there!

Well, 2020 really was one of the most unexpected years yet. We braved COVID (and are still braving it), embraced a WFH lifestyle, learnt the value in staying connected and showed resilience in the face of it all. But now the time has come to take a big leap forward!

While I know that we are all so close to setting March as the default on our digital Calendars, I have never been one to judge a fashionably late arrival – so (if you’ll kindly join me) let’s give a giant open-armed welcome to 2021. I hope you are all excited for big things!

This year I will be doing what I do best. You’ll find me head down in the Jessica Elise Creative Studio delving deep into my bag of design tricks to support a number of incredible Australian businesses in showcasing their brand for WHO it is. There will be some new faces who I simply cannot wait to jump on board with and of course my ever-so-faithful returning clients who have truly made my studio days 1000x brighter.

Let’s take a quick look at what’s in store for Jessica Elise Creative Studio in 2021…

  • More creating (on the business and in the business)
  • More new faces (internally and externally)
  • More dancing (I’ve been putting together some EPIC Spotify playlists that I’ll share)
  • More services (thinking of adding App Design to the service list… what do you think?)
  • More refining (it needs to be done, and I am constantly learning and innovating!)
  • More sustainable practices (Forever looking into more sustainable ways to go about my daily businesses)
  • More time off screen (I’ve found I am more creative and present on projects when I take time out and away from the screen)
  • More coffee (because I can never 100% break the habit)

In the meantime, I can’t wait to share more of my creative work with you (and my new year’s resolution is in fact, to do more of this)! So, please keep a close eye on my social media pages for more and more glimpses of *insert all the amazing design words* snapshots of my portfolio, which hand-on-heart I know that you will love!

Do colour palettes really matter?

When going through a branding process, you’re asked A LOT of questions. Why? Because I want to make sure that I know EXACTLY what you’re wanting your brand to say, how you want it to feel and WHO your brand is.

One of my favourite parts of the branding process is working on the colour scheme. The poor ol’ colour scheme can be a little bit overlooked, but it will help you so much in the many years working with/on and in your brand. It will help keep things consistent, recognised, and of course, gorgeous! Just think, so many brands are known for their colour palette alone, think Tiffany (blue), Cadbury (purple) and even Coca-Cola (red).

There is a little bit more thought than “this is a pretty colour” when I work on your brands colour scheme. Did you know that there is a WHOLE science around colour theory? Why? Because different colours evoke different emotions and responses from people. I’ve listed a few dot-points below of what some colours evoke (note you can have different shades of these colours, obviously, but these are the generic few);

Pink – compassion, gentleness, intimate, nurturing
Red – ambition, strength, attention, energetic
Yellow – creativity, happy, optimistic, extrovert
Orange – creative, secure, passionate, curious
Blue – patience, tranquility, intelligent, trustworthy
Purple – luxury, ambition, visionary, truthful
White – clean, fresh, good, pure, sophisticated
Black – elegance, formal, glamorous, secure, serious
Green – fresh, balance, giving, abundant

Isn’t it amazing! What colours are you drawn to most? Let me know below 👇

Logo vs Brand

I often get asked the question, “what is the difference between a brand and a logo?”.

I offer various services, depending on what you are needing as a business. I LOVE helping developing branding for businesses, but I also love helping clients give their logos a refresh. I’ll explain more below. 👇👇

WHAT IS A LOGO?
Your logo is your visual shortcut of your brand. It’s a visual mark that should showcase the essence of your brand. It will be the main touchpoint of your business to your clients, such as your website, print collateral, ads, uniforms, etc. It’s important to have a well designed logo as it should create consistency throughout your business, it helps your business to be easily identified in a sea of competitors, it fosters professionalism and should create an emotional connection with your target audience.

WHAT IS A BRAND?
Your brand is everything about your business, your brand identity (name, tone of voice, visual identity and your logo), your business statement, your advertising and communication methods and strategies, your website, your product and packaging design, pricing and more. It should clarify what your business is, and what it isn’t.

Basically, if you don’t know your business well, your logo will not full-fill the purpose it should. I know, it’s blunt, but it’s important that if you are going to the effort of starting a professional business, you should invest in creating a brand that stands for what your business stands for.

If you’re interested in learning more, or if you think that your business has a few gaps in its branding identity, send me a message. I’ll happily do a branding audit for your business, even mention this post for a discount on the audit x