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Logo vs Brand

I often get asked the question, “what is the difference between a brand and a logo?”.

I offer various services, depending on what you are needing as a business. I LOVE helping developing branding for businesses, but I also love helping clients give their logos a refresh. I’ll explain more below. 👇👇

Your logo is your visual shortcut of your brand. It’s a visual mark that should showcase the essence of your brand. It will be the main touchpoint of your business to your clients, such as your website, print collateral, ads, uniforms, etc. It’s important to have a well designed logo as it should create consistency throughout your business, it helps your business to be easily identified in a sea of competitors, it fosters professionalism and should create an emotional connection with your target audience.

Your brand is everything about your business, your brand identity (name, tone of voice, visual identity and your logo), your business statement, your advertising and communication methods and strategies, your website, your product and packaging design, pricing and more. It should clarify what your business is, and what it isn’t.

Basically, if you don’t know your business well, your logo will not full-fill the purpose it should. I know, it’s blunt, but it’s important that if you are going to the effort of starting a professional business, you should invest in creating a brand that stands for what your business stands for.

If you’re interested in learning more, or if you think that your business has a few gaps in its branding identity, send me a message. I’ll happily do a branding audit for your business, even mention this post for a discount on the audit x

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